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Penny for your thoughts – Political Fund Raising

The first thing I ask about when assisting a campaign is the fund raising plan. After twenty years of working with candidates at the Local, State and National level, one fact remains consistent: It takes money to win.

The issue of fairness is often discussed. I believe it is more fair than many realize. In 2006 I worked on the U.S. Senatorial race in Texas. My candidate was a virtual unknown. Raising money was difficult due to the entrenched incumbent. No one thought we could win. On election night we garnered over 1,550,000 votes. The Houston Chronicle later stated that if we had a million more dollars and another month, we would have won.

I believe that the dash for cash is a fair test for a politician. According to Websters Dictionary, Politics is a “Competition between competing interest groups or individuals for power and leadership.” The competition for dollars is the first test. How a person mobilizes grass roots fund raising is indicative of the type of organization the candidate will construct. How a person persuades the large donors is indicative of how they will work with powerful people once elected. How a person budgets the funds and succeeds with the available resources is the best indication of how the candidate will manage the electorate's money.

To cry “I lost because I did not have enough money” is the easy way out. True, the candidate with the most money usually wins. But quality candidates, through smart money management, astute strategy, and cost effective use of the media can overcome this gap. We live in a world where enormous amounts of money are available from both sides of any issue. A quality candidate should be able to gather these resources and further close the gap.

Take time to develop your fund raising program and connections – even before you rent an office. Seek insight and counsel from any source who will speak with you. Be humble, yet determined. Essentially, be a sales person. Rule number one in sales: It takes seven interactions with a person before they consider buying. Do you have the tenacity to be in sales? To be a politician?

If it sounds like I am giving you advice on starting a business, that is because I am. There is no difference between the two endeavors, nor should there be.

Other Recent Articles by Scott Perreault...
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Candidate survival guide.
Using radio to win an election.
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