Trust Yourself Always: A Candidate Survival Guide

Over the twenty years I have spent working with Local, Statewide and National campaigns, one thing has held true each election cycle: The Candidate must trust his/her inner self.

This is easier said then done. Most every campaign will have to endure uncertainty, exhaustion, resource pinches, second guessing, and fickle supporters. There will moments each day when you want to run away from it all. To be a winner a candidate must have an inner core that shines during the darkest of moments, provides mental refuge and instills the confidence to go forward. With this fortitude, there will be moments each day that make the process life affirming.

I have had the opportunity to work with great men and women across America. Win or lose, the strong candidate does not change. None of the tough questions can be answered without trusting in one's self. I am there to help with the tough questions. I am on speed dial. I am there on election day.

But no matter how much help I provide, the candidate must look into the mirror when the election is over, win or lose. It's a natural part of the process, assessing the self, the evolution of the self. Inevitably, the candidate who took advice from advisors and then molded it all into decisions that resonate from the soul will smile in the mirror. The candidate who deferred during the defining moments will see either an empty victory or ocean full of what-if's.

As an advisor, I long ago realized I am not the candidate. It is not my soul up for grabs. I get to walk away. A rookie advisor will exude energy on the outside, while filled with false beliefs and unrealistic notions on the inside. The veteran will remain calm on both the exterior and interior. The veteran knows that if the candidate remains true, the organization will remained focused and success is attainable.

If you plan to run for election, just as starting a business, you need to put together a team. Recruit champions. Develop a plan. Determine what capital and resources are required. Above all, take a look in the mirror and make sure you like what you see – and what you will see after the election. Then you can enjoy the ride.

Other Recent Articles by Scott Perreault...
Are all voters equally important?
Must local candidates be sold political advertising rates?
2008 Elections and radio advertising.
Political fund raising today.
Praying for rain on election day.
Effective candidate radio commercial tag lines.
Using radio to win an election.
Scott Radio Blog

Free Call 24/7 (phone to phone) Just Click  

Award winning book...A must for all local, statewide and national candidates. It pays for itself in the first read!

PAYMENTS WITH VISA, MASTERCARD, AMERICAN EXPRESS, DISCOVER or PERSONAL CHECKS are secure via PAYPAL®. You DO NOT need to be a PAYPAL® member to complete your purchase.
Payments are made to "Scott Radio"

PURCHASE THE E-BOOK VERSION
Only $19.95
ISBN # 978-1-885649-01-0
We have reformated the book to conserve paper. The text is complete and only Twenty one pages to be saved or printed in Microsoft Word or Adobe Acrobat Format. If you require a different E-book format, please contact the Publisher who will accommodate your needs.

Once payment to Scott Radio is approved, a PAYPAL® Invoice will appear for you to print/save. To be instantly directed to the DOWNLOAD PAGE you need to click the button located on the lower right corner of the Invoice titled "RETURN TO MERCHANT". In the unlikely event that you would omit this step, simply return to the home page of scottradio.com and select the "Contact" section. There is a link titled "URGENT" to request the download page url be delivered to your PAYPAL® E-mail.
Click "BUY NOW" to purchase with credit/debit card or personal check.

PURCHASE THE PRINTED VERSION
Only $24.95
ISBN # 978-1-885649-00-3
This Forty-four page book is delivered via US Mail. Delivery is free.
Click "BUY NOW" to purchase with credit/debit card or personal check. Libraries/Colleges may use the Purchase Order Form.

PURCHASE THE 2 DISC AUDIO VERSION
Only $26.95
ISBN # 978-1-885649-01-0
35 Minutes Total Time. Same recording on both Discs. One disc is MP3 format for download to computer or MP3 device (32.21 MB). One Disc is WAV format for traditional Compact Disc Player or car CD player. Delivered via US Mail. Delivery is free.
Click "BUY NOW" to purchase with credit/debit card or personal check. Libraries/Colleges may use the Purchase Order Form. Listen to the Narration sample from Scott's Audio Book. Click button twice.

Blog  Testimonials  FAQ  Site Map  Privacy  TOS  Contact  
Copyright © 2007 Scott Perreault Radio scott@scottradio.com