ScottRadio.com - Recent Article: Using Radio to Win an Election

America's Only Radio Advertising Agency Specializing in Political Campaigns

Voice Work for Campaign and Special Interest Commercials

Telephone/Robo Calling Scripts and Voice Work

Comprehensive Political Campaign and Issues Research

ScottRadio.com Rates and Credit Policies. Competitive and Guaranteed

Contact us via email, telephone or live chat 24 hours a day

Using Radio to Win an Election

At the age of nineteen I was fortunate enough to spend my summer working for the number one radio station in its market. When I started the station was only four years old and had just achieved top ratings. Having no experience, I was both thrilled and surprised that they would hire me. Why did they need me?

The manager had built the station with his own hands. This was his fifth time at the dance, having been successful with each previous station. The interview was simple. He wanted to know if I could sell Air. That is all radio has to offer. You can't see it and you can't touch it, but you have to be able to sell it. I was bold enough to say yes. I was asked why he should hire me rather than a sales representative from another station. My answer was simple: I had no bad habits and I wanted to win. He saw something in me.

I was soon selling radio to the companies who had refused to do business with us in the past. We called them the “dead list”. After four months, this list was making the station over ten thousand dollars. In 1979, a recession era, this was beyond what anyone had hoped. By the sixth month I was one of the top five sales representatives.

What I discovered early in the job, with great tutoring, was how to sell Air. Most people need to touch a newspaper, see a television commercial, or read a billboard to believe their advertising worked. All are effective, but radio is the most cost effective because of the number of people it reaches. The results always exceeded expectations.

I recall making a pitch to a local bar and being told that radio did not work. I smiled at the rejection and asked the owner if I could run a free commercial for him. That got his attention. I wanted to broadcast five commercials stating that “the first ten people to mention hearing this ad to Jack at the Happy Hollow, would receive a crisp ten dollar bill.” Jack did not want to take my offer. “I'm not giving a hundred dollars away!” Ah ha! He just admitted that radio did work. A few weeks later I called him back with a specific promotion that was good fit for his business and we had a deal.

Countless business owners will testify to the effectiveness of radio advertising. So will the candidates that I have worked with over the years. Radio is the most cost effective method of reaching, informing and driving the voters to the polls.

Other Recent Articles by Scott Perreault...
Are all voters equally important?
Must local candidates be sold political advertising rates?
2008 Elections and radio advertising.
Political fund raising today.
Praying for rain on election day.
Effective candidate radio commercial tag lines.
Candidate survival guide.
Scott Radio Blog

Free Call 24/7 (phone to phone) Just Click

Award winning book...A must for all local, statewide and national candidates. It pays for itself in the first read!

Payment Secure via PAYPAL PAYMENTS WITH VISA, MASTERCARD, AMERICAN EXPRESS, DISCOVER or PERSONAL CHECKS are secure via PAYPAL®. You DO NOT need to be a PAYPAL® member to complete your purchase.
Payments are made to "Scott Radio"

PURCHASE THE E-BOOK VERSION
Only $19.95
ISBN # 978-1-885649-01-0
We have reformated the book to conserve paper. The text is complete and only Twenty one pages to be saved or printed in Microsoft Word or Adobe Acrobat Format. If you require a different E-book format, please contact the Publisher who will accommodate your needs.

Once payment to Scott Radio is approved, a PAYPAL® Invoice will appear for you to print/save. To be instantly directed to the DOWNLOAD PAGE you need to click the button located on the lower right corner of the Invoice titled "RETURN TO MERCHANT". In the unlikely event that you would omit this step, simply return to the home page of scottradio.com and select the "Contact" section. There is a link titled "URGENT" to request the download page url be delivered to your PAYPAL® E-mail.
Click "BUY NOW" to purchase with credit/debit card or personal check.

PURCHASE THE PRINTED VERSION
Only $24.95
ISBN # 978-1-885649-00-3
This Forty-four page book is delivered via US Mail. Delivery is free.
Click "BUY NOW" to purchase with credit/debit card or personal check. Libraries/Colleges may use the Purchase Order Form.